Spending on domestic travel to Japan during the New Year holidays will increase by 4.9 percent compared to last year and reach a record 43,000 yen (about $290). This increase is due to high living costs.

This year, many travelers will be able to take a longer vacation. Since the main dates fall on weekends (December 28, 29 and January 4-5), the average cost per person increased by 2,000 yen compared to the previous holiday period.

It is assumed that the number of travelers in Japan will remain at 28 million, as it was last year, but this is about 4% lower than the level observed before the pandemic in the 2019/2020 season.

In addition, the number of foreign travelers is expected to increase by 60,000 and total 520,000 people. Nevertheless, this indicator is about 37% lower than the pre-pandemic values.

It is a JTB bases assumptions on surveys and hotel booking data.